About the Business
When it comes to health, fitness, wellbeing and working out, we think we've got the balance about right. We're fitness experts who are passionate about results, equipment, and taking the very best care of your body. But our experience and focus are just half the story. We've never lost our sense of humour, our sense of community, or our appetite for fun too.
We started life as the Soho Athletic Club in 1994. Our aim was to build a real gym: a place for people who were serious about working out, with plenty of light, the right fitness equipment, and a focus on results. The spirit of 'Soho' summed up our attitude. We wanted to welcome people to the best London had to offer: dynamic, smart-looking, bright and fun, with the latest and best kit, and a real sense of community.
Fast forward to today, and that spirit remains the same. With the founding of our training Academy, we've established our role as the destination gym for fitness professionals.
Location & Hours
193 Camden High Street
